Thursday, June 03, 2010

Cheap Stuff

Last night, Colbert did a hilarious report on the Foxconn plant in China that is currently embroiled in a nasty public relations scandal with so many workers committing suicide, thereby drawing attention to the extremely unpleasant living conditions of the workers there. Colbert pointed out, quite rightly, that there would be no market for such cheap items were Americans not seduced by promises of cheap, cheap and cheaper.

For all of you made in America folks out there, how many of you actually buy American? How many of you bought American in the 90's when we were sending factories south of the border for cheaper wages? It's not corporate America that's at fault here - corporate America does what it does to increase value for the shareholders. What increases value? Sales. American CONSUMERS consumed the cheapest products, rather than the quality products, so American factories moved offshore.

When I lived in Austria, I knew people who would save up for months to buy high quality items because they didn't want to have to replace the blender they bought for at least a decade. When you buy a 100euro blender that you expect to last ten years or more (my mother's old Oster lasted fifteen years, the old Sharp microwave lasted 18 years), you're paying 10euro per year (not getting into the TVM issue here), while others who buy cheap blenders buy 20euro blenders every year or two, plus the frustration of using a lousy product. American consumers chose price over quality, and those folks who shop at Walmart should just be quiet about not having jobs, because we did this to ourselves.

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